Direct Response Techniques Do Not Work!
I must keep emphasizing that you must provide solid information. This form of marketing can not be approached using direct response marketing techniques. It won t work! I warn you to be careful if your following the advice of those who have a direct response marketing mind set. You need to listen to those who use verifiable eMail marketing and know how to operate a computer. Such as myself.
Listening to those who do not market electronically or know nothing about verified eMail have no computer training is like trying to take advice on how to run a successful business from someone who has never started one. It is simply foolish!

Direct response marketing involves hype in print, you do not tell a lot, instead you sell a lot, offering the reader plenty of benefits that spell out wants in it for them. With online marketing you need to tell a lot and I do not mean tell them what they re going to get if they buy your product or service.

What do they need to do to accomplish specific objectives. If you self publishing writing a report on 25 ways to make money staying at home, you ca not tell them to order your book and you will reveal these 25 ways. No! You need to write an article that details the 25 specific (workable) ways to make money at home and within the resource box at the close of this article you can mention that there are also an additional 75 other ways to make money at home and if they would like to receive this valuable report simply contract you.

Self Publishing an E-zine is a Lucrative Business

An Effective Method
Focus on building a list by lead generating. Offer something for free. Generate the name and address. Then follow-up with direct mail. This approach allows you to present the salesmanship, the professionalism (straight ascii text is not very nice looking) the potential customer is getting your sales message.
You cannot do this on the boards, without gathering the names and addresses and mailing to them. This is the method that I prefer to use, and one method I see working.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

The Truth About Electronic Marketing

Direct Response Techniques Do Not Work!

I must keep emphasizing that you must provide solid information. Direct response marketing involves hype in print, you do not tell a lot, instead you sell a lot, offering the reader plenty of benefits that spell out wants in it for them. With online marketing you need to tell a lot and I do not mean tell them what they re going to get if they buy your product or service.

What do they need to do to accomplish specific objectives. If you self publishing writing a report on 25 ways to make money staying at home, you ca not tell them to order your book and you will reveal these 25 ways. No! You need to write an article that details the 25 specific (workable) ways to make money at home and within the resource box at the close of this article you can mention that there are also an additional 75 other ways to make money at home and if they would like to receive this valuable report simply contract you.

Trust me – Unsolicited signups is a big no-no on the Net, and will get you in deep trouble! In the worst cast scenarios, you will be accused of spamming and you will get your IP blacklisted on the ISPs.

You must do things the proper way. When you want to build your list or invite people to subscribe, make sure you mail them a proper invitation form (or landing page) and when they manually opt in again, then you will have their permission. Bear in mind that you must once again ‘convince’ them why they should opt-in to your new list and never ever take any shortcuts.

There is a reason why I and so many others use Veretekk’s VereMail exclusively. It sends out only double opted verification to protect me from “spamming” complaints, because it is verified therefor it is NOT spam.

Self Publishing an E-zine is a Lucrative Business

An Effective Method

Focus on building a list by lead generating. Offer something for free. Generate the name and address. Then follow-up with direct mail. This approach allows you to present the salesmanship, the professionalism (straight ascii text is not very nice looking) the potential customer is getting your sales message.

You cannot do this on the boards, without gathering the names and addresses and mailing to them. This is the method that I prefer to use, and one method I see working.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

The Truth About Electronic Marketing

Direct Response Techniques Do Not Work!

I must keep emphasizing that you must provide solid information. This form of marketing can not be approached using direct response marketing techniques. It won t work! I warn you to be careful if your following the advice of those who have a direct response marketing mind set. You need to listen to those who use verifiable eMail marketing and know how to operate a computer. Such as myself.

Listening to those who do not market electronically or know nothing about verified eMail have no computer training is like trying to take advice on how to run a successful business from someone who has never started one. It is simply foolish!

Direct response marketing involves hype in print, you do not tell a lot, instead you sell a lot, offering the reader plenty of benefits that spell out wants in it for them. With online marketing you need to tell a lot and I do not mean tell them what they re going to get if they buy your product or service.

What do they need to do to accomplish specific objectives. If you self publishing writing a report on 25 ways to make money staying at home, you ca not tell them to order your book and you will reveal these 25 ways. No! You need to write an article that details the 25 specific (workable) ways to make money at home and within the resource box at the close of this article you can mention that there are also an additional 75 other ways to make money at home and if they would like to receive this valuable report simply contract you.

Self Publishing an E-zine is a Lucrative Business

An Effective Method

Focus on building a list by lead generating. Offer something for free. Generate the name and address. Then follow-up with direct mail. This approach allows you to present the salesmanship, the professionalism (straight ascii text is not very nice looking) the potential customer is getting your sales message.

You cannot do this on the boards, without gathering the names and addresses and mailing to them. This is the method that I prefer to use, and one method I see working.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

The Truth About Electronic Marketing

Direct Response Techniques Do Not Work!

I must keep emphasizing that you must provide solid information. This form of marketing can not be approached using direct response marketing techniques. It won t work! I warn you to be careful if your following the advice of those who have a direct response marketing mind set. You need to listen to those who use verifiable eMail marketing and know how to operate a computer. Such as myself.

Listening to those who do not market electronically or know nothing about verified eMail have no computer training is like trying to take advice on how to run a successful business from someone who has never started one. It is simply foolish!

Direct response marketing involves hype in print, you do not tell a lot, instead you sell a lot, offering the reader plenty of benefits that spell out wants in it for them. With online marketing you need to tell a lot and I do not mean tell them what they re going to get if they buy your product or service.

What do they need to do to accomplish specific objectives. If you self publishing writing a report on 25 ways to make money staying at home, you ca not tell them to order your book and you will reveal these 25 ways. No! You need to write an article that details the 25 specific (workable) ways to make money at home and within the resource box at the close of this article you can mention that there are also an additional 75 other ways to make money at home and if they would like to receive this valuable report simply contract you.

Self Publishing an E-zine is a Lucrative Business

More and more people are jumping on the E-zine self publishing band wagon. Anyone can get an autoresponder and compile their own newsletters and e-courses to their subscribers at the cost of pennies.

It is no surprise that E-zines are the choice of medium for list building and selling ad spaces. However, there are a lot of mistakes made by newbies. Mistakes such as unsolicited e-mailing and not focusing on their core business are common mistakes committed daily. These must be addressed so that the profits are not wasted. Therefore, I have written this guide on how to overcome these common mistakes.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

If you self publish an online newsletter in an IBM software driven format, also create an issue that is in a straight ascii format. This can be accomplished with a simple text editor or word processor. This will cover all the bases and allow additional computer platforms such as Macintosh, Amiga or Unix to read it.

Direct Response Techniques Do Not Work!

I must keep emphasizing that you must provide solid information. This form of marketing can not be approached using direct response marketing techniques. It won t work! I warn you to be careful if your following the advice of those who have a direct response marketing mind set. You need to listen to those who use verifiable eMail marketing and know how to operate a computer. Such as myself.

More and more people are jumping on the E-zine self publishing band wagon. Anyone can get an autoresponder and compile their own newsletters and e-courses to their subscribers at the cost of pennies.

It is no surprise that E-zines are the choice of medium for list building and selling ad spaces. However, there are a lot of mistakes made by newbies. Mistakes such as unsolicited e-mailing and not focusing on their core business are common mistakes committed daily. These must be addressed so that the profits are not wasted. Therefore, I have written this guide on how to overcome these common mistakes.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

There are two advantages to utilizing a how to article.

(1) You are considered an expert on the subject that you have written about.
(2) Your material if information rich could remain on the boards for years.

If you self publish an online newsletter in an IBM software driven format, also create an issue that is in a straight ascii format. This can be accomplished with a simple text editor or word processor. This will cover all the bases and allow additional computer platforms such as Macintosh, Amiga or Unix to read it.

Do you devote considerably more time and thought to work than to other activities, such as hobbies?

Entrepreneurs may have some leisure time activities, but their principal hobby is their work.

Are You Ready, Willing, and Able?

Now that you have studied some of the characteristics of other entrepreneurs who have succeeded, survey your reasons for wanting a home-based business.

Are you dissatisfied with your current job? What are your skills? What is your business experience, especially in the business you want to start? What are your life goals? What resources do you have that might help?

Answering these questions will provide reality testing for ideas that can sound glamorous when talking with friends or attractive to you when you are irritated or bored by your present job.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

There are two advantages to utilizing a how to article.

(1) You are considered an expert on the subject that you have written about.
(2) Your material if information rich could remain on the boards for years.

One of the best ways I know of keeping your material on the boards is in a newsletter format. You accomplish this by using a software program. I recommend Writers Dream (available from Infopreneur publishing for $5) It s an easy but powerful program. You can create up to forty five individual chapters, each chapter can be a separate article, a portion of a book, manual, directory, etc. The online publication once created can be compressed with PKZip and uploaded onto the boards. When you place material as an online newsletter your chances are greater that it s going to remain up on the boards. I have a business associate who has had his material in this format on one large commercial network for over a year. One important point, you can’t put your salesletter (water-down or not) into this online publication format and expect for it to stay on the boards.

Do you devote considerably more time and thought to work than to other activities, such as hobbies?

Entrepreneurs may have some leisure time activities, but their principal hobby is their work.

A similar test was developed by John Komives, director of Milwaukee’s Center for Venture Management. Again, write your answers in the margin, then read on to see the expert’s answers. Was your parent an entrepreneur? Having a close relative who was an entrepreneur is the single most telling indicator of a successful entrepreneur.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

One major disadvantage to Marketing Electronically as I mentioned in item three is:

Marketing Electronically is a hot topic especially in these days of instant gratification. There are advantages and disadvantages to any form of marketing, but lately all I hear are the advantages.

There are two advantages to utilizing a how to article.

(1) You are considered an expert on the subject that you have written about.
(2) Your material if information rich could remain on the boards for years.

In courting the opposite sex, did you tend to go for one person at a time as opposed to playing the field?

Most entrepreneurs preferred one person because to play the field would have taken too much time away from business activities.

Do you devote considerably more time and thought to work than to other activities, such as hobbies?

Entrepreneurs may have some leisure time activities, but their principal hobby is their work.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

There are two advantages to utilizing a how to article.

(1) You are considered an expert on the subject that you have written about.
(2) Your material if information rich could remain on the boards for years.

You cannot provide information that points the reader to your product or service. In effect it must be generic. Give plenty of information up front. This is what the system operators want on their board and this will be what determines whether your material stays on the board.

In courting the opposite sex, did you tend to go for one person at a time as opposed to playing the field?

Most entrepreneurs preferred one person because to play the field would have taken too much time away from business activities.

Do you close deals with a handshake rather than insisting on written contracts and guarantees?

Good entrepreneurs are often comfortable with something less binding than written contracts. When the only bond is a word, it becomes a matter of honor, and no entrepreneur can afford to lose honor. Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business

One major disadvantage to Marketing Electronically as I mentioned in item three is:

Marketing Electronically is a hot topic especially in these days of instant gratification. There are advantages and disadvantages to any form of marketing, but lately all I hear are the advantages.

There are two advantages to utilizing a how to article.

(1) You are considered an expert on the subject that you have written about.
(2) Your material if information rich could remain on the boards for years.

In school, did you pretty much stay away from such organizations as Scouts and student government?

Most successful entrepreneurs tend to be loners rather than joiners, unless joining is a useful tactic for making contacts and gathering business information.

In courting the opposite sex, did you tend to go for one person at a time as opposed to playing the field?

Most entrepreneurs preferred one person because to play the field would have taken too much time away from business activities.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business