Start Your Own – Marketing Business

The Truth About Electronic Marketing

Direct Response Techniques Do Not Work!

I must keep emphasizing that you must provide solid information. Direct response marketing involves hype in print, you do not tell a lot, instead you sell a lot, offering the reader plenty of benefits that spell out wants in it for them. With online marketing you need to tell a lot and I do not mean tell them what they re going to get if they buy your product or service.

What do they need to do to accomplish specific objectives. If you self publishing writing a report on 25 ways to make money staying at home, you ca not tell them to order your book and you will reveal these 25 ways. No! You need to write an article that details the 25 specific (workable) ways to make money at home and within the resource box at the close of this article you can mention that there are also an additional 75 other ways to make money at home and if they would like to receive this valuable report simply contract you.

Trust me – Unsolicited signups is a big no-no on the Net, and will get you in deep trouble! In the worst cast scenarios, you will be accused of spamming and you will get your IP blacklisted on the ISPs.

You must do things the proper way. When you want to build your list or invite people to subscribe, make sure you mail them a proper invitation form (or landing page) and when they manually opt in again, then you will have their permission. Bear in mind that you must once again ‘convince’ them why they should opt-in to your new list and never ever take any shortcuts.

There is a reason why I and so many others use Veretekk’s VereMail exclusively. It sends out only double opted verification to protect me from “spamming” complaints, because it is verified therefor it is NOT spam.

Self Publishing an E-zine is a Lucrative Business

An Effective Method

Focus on building a list by lead generating. Offer something for free. Generate the name and address. Then follow-up with direct mail. This approach allows you to present the salesmanship, the professionalism (straight ascii text is not very nice looking) the potential customer is getting your sales message.

You cannot do this on the boards, without gathering the names and addresses and mailing to them. This is the method that I prefer to use, and one method I see working.

Gary Zeld – SMO Master
eMail: informationalley@gmail.com
708-401-4901
Fax: 928-396-9146
Skype: garyzeld
Start My Own Business